Genr8 Developments in partnership with Stoke-on-Trent City Council has appointed Pochin Ltd. to begin work on its ground-breaking 11-storey city centre residential development.
Pochin today (19 April) broke ground on the circa £20m project which is programmed for practical completion late 2019.
Part of Genr8 Smithfield mixed use scheme the development will consist of 151 Build-to-Rent one and two-bedroom apartments and will transform the quality of the city living offer in Stoke-on-Trent providing a city living build-to-rent offer which will increase the city centre population and provide a significant boost to the local economy.
The scheme is being delivered by developer Genr8 in partnership with Stoke-on-Trent City Council housing company Fortior Homes, who will own the building. With work now having commenced on site, the first residents will move into the properties in 2020.
Richard Ingham, partner at Genr8 Developments, said: “It has always been our aspiration to deliver high quality city living within the Smithfield mixed use scheme and this is another significant step forward for the development.”
“This Build-to-Rent development that will be unique in both Stoke-on-Trent and the wider region. The soon to be announced next phase, further underlines Smithfield’s position as the regions office, city living and leisure location of choice.”
“We are delighted to be continuing our partnership with the council who have once again demonstrated their commitment to delivery and quality.”
Jim Nicholson, CEO of Pochin’s Ltd: “The vision put forward for Smithfield carries the same ambition and commitment to quality that Pochin’s has long been associated with. Whether for residential or commercial use, we’ve always looked to be involved in schemes that support communities and drive economic growth, so this partnership feels like a perfect fit. Given the scale and nature of the development, we’re extremely proud to be able to deliver this ‘first of its kind’ project for Stoke alongside Genr8, Fortior Homes and the Council.”
Cllr Randy Conteh, cabinet member for housing, communities and safer city, said: “The start of building work signals a major milestone in the continued transformation of our city. This is the first ‘Build-to-Rent’ development in Stoke-on-Trent and when complete, it will set a benchmark for high quality city living accommodation.
“These apartments will give the city centre a significant amount of residents in one location, who will increase footfall, support the local businesses and lead to further investment. It’s another indicator that Stoke-on-Trent is on the up and a positive step forward. We’ve got a big appetite at the council for housing growth and making Stoke-on-Trent a city where people want to live, work and visit.”
The residential block will have amenity space and communal gardens. There are also leisure and commercial units planned for the ground floor. A second building of 126 apartments has also been given planning permission and will form part of a future phase of development.
Cllr David Conway, leader of the city council, said: “With the recent news that both office buildings at Smithfield are now fully let with around 1,200 private and public sector workers, this is the next positive step forward for the site.”
Fortior Homes is a private housing company established by the council to deliver high quality homes that address identified gaps in the private sector housing market.
Carl Brazier, director of housing and customer services at the city council, said: “Delivering this scheme through Fortior Homes will generate income for the council and form part of a programme of ongoing activity in years to come, with this proposed scheme being an exciting early example.”