A new Stoke-on-Trent

As a key ingredient of its regeneration agenda, Stoke-on-Trent City Council had an ambition to deliver a transformational new business quarter for the city. They selected Genr8 to deliver this vision and Smithfield was born: a £200m mixed- use quarter for Stoke-on-Trent. The name pays homage to the original Smithfield bottle works on the site, giving a nod to the site’s past but demonstrating dedication to its future.

Whilst there were many fantastic attributes to Stoke-on-Trent it was time for a city centre refresh. The Smithfield development needed to focus on bringing the city together and using its advantageous location in the heart of Stoke-on-Trent to provide a link between both new and existing areas of the city centre.

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